Kentucky Fried Chicken is bringing back a legend following almost a decade.
Beginning on March 6, the “KFC Double Down” will return for a limited time. The instantly recognizable creation uses two fried chicken filets as the bun and replaces the bread that is typically used in sandwiches. Bacon, two cheese slices, and your choice of mayonnaise or spice sauce are sandwiched in between.
Since its debut in 2010, The Double Down has sold more than 10 million sandwiches. Despite this, analysts reported that Double Down sales fell short of expectations, and the restaurant chain stated at the time that sales of the sandwich were “immaterial.” Nevertheless, it stated that the Double Down “generated more buzz than any test market item in KFC history.”
In 2014, it briefly returned before disappearing from the chain’s menus. However, KFC stated that the company is “answering the call” by bringing the sandwich back because customers have been “clamoring for the return.”
Customers “who aren’t so sure about embracing the ‘no bun’ life” will also benefit from KFC’s addition of a more conventional menu item the following week. A brioche bun is used in this chicken sandwich with bacon and cheese.
These additions come after KFC recently made room for new items on its menu by removing items like wings, popcorn chicken, and cookies.
Yum Brands’ KFC is constantly competing with other fast-food chains to attract customers. Chick-fil-A recently began testing its first-ever plant-based sandwich, which uses cauliflower instead of chicken. Additionally, McDonald’s recently rebranded its Crispy Chicken Sandwich line as the McCrispy.