BeastLife, a fitness brand offering products like whey protein, creatine monohydrate, and energy-boosting mass gainers, is set to be introduced by YouTuber Gaurav Taneja in the upcoming fourth season of Shark Tank India.
Taneja, popularly known as “Flying Beast,” will pitch his startup on the show, which premieres on Sony TV on January 6, 2025. Known for his massive online following, Taneja boasts over 9.27 million subscribers on YouTube and 3.6 million followers on Instagram.
Personal Spotlight Amid Business Launch
This announcement comes amid heightened public attention on Taneja due to rumors of marital issues with his wife, Ritu Rathee. Viral social media posts speculating on their relationship sparked discussions, with one particular video—featuring Rathee consulting Premanand Govind Sharan about infidelity and child custody—fueling separation rumors.
In October, Taneja addressed these rumors through an Instagram video, criticizing media coverage and social media attacks on their family. He emphasized the unfounded nature of the speculations and defended their relationship.
Shark Tank India Season 4
The fourth season of Shark Tank India promises fresh faces among its judges, including Varun Dua of Acko, Kunal Bahl of Snapdeal, and Viraj Bahl. However, fan favorites like Aman Gupta, Namita Thapar, Peyush Bansal, Anupam Mittal, and Vineeta Singh will continue as part of the panel.
Shark Tank India, an adaptation of the popular U.S. show, provides a platform for entrepreneurs to pitch their business ideas to a panel of investors in a dynamic, high-energy environment. With Gaurav Taneja’s BeastLife entering the fray, the show is set to offer exciting pitches and potential investments this season.