Mercedes-Benz is shaking up the luxury SUV market with the announcement of a more affordable version of its popular GLE350 for the 2025 model year. By introducing a new rear-wheel-drive (RWD) variant, the automaker aims to attract a broader range of buyers while maintaining the premium features and performance that define the GLE lineup.
A Strategic Move to Lower Costs
The GLE350 has traditionally been offered with Mercedes-Benz’s 4MATIC all-wheel-drive (AWD) system, which provides excellent traction and performance in various driving conditions. However, the introduction of a rear-wheel-drive version allows Mercedes-Benz to reduce production costs, translating into a lower starting price for consumers.
The 2025 GLE350 RWD starts at approximately $57,000, making it one of the most competitively priced models in the midsize luxury SUV segment. By comparison, the AWD GLE350 starts at around $61,000, providing a meaningful savings for buyers who don’t require all-wheel drive.
What the Rear-Wheel-Drive GLE350 Offers
The rear-wheel-drive GLE350 retains the same 2.0-liter turbocharged four-cylinder engine as its AWD counterpart. This engine delivers 255 horsepower and 273 lb-ft of torque, providing ample performance for daily driving and highway cruising. The 9-speed automatic transmission remains standard, ensuring smooth gear changes and responsive acceleration.
While it lacks the all-weather capability of the 4MATIC system, the RWD variant offers a lighter overall weight, which contributes to slightly improved fuel efficiency and a more engaging driving experience for enthusiasts who prefer the dynamics of rear-wheel drive.
Luxury and Technology Remain Intact
Despite its lower price, the GLE350 RWD doesn’t compromise on luxury or technology. The cabin features premium materials, including synthetic leather upholstery, open-pore wood trim, and metallic accents. Mercedes’ MBUX infotainment system, complete with a dual-screen setup and voice-activated controls, comes standard.
Safety remains a priority, with features like adaptive cruise control, lane-keeping assist, blind-spot monitoring, and automated emergency braking included as standard. Optional packages allow buyers to enhance the vehicle with advanced features such as augmented reality navigation, a head-up display, and a panoramic sunroof.
Targeting a Wider Audience
Mercedes-Benz’s decision to offer a rear-wheel-drive GLE350 reflects its strategy to attract a wider range of buyers. With rising competition in the luxury SUV segment, including models like the BMW X5, Audi Q7, and Lexus RX, providing a more affordable entry point without compromising core features is a savvy move.
The rear-wheel-drive version appeals to buyers in regions with milder climates where all-wheel drive isn’t a necessity. It also targets those who prioritize value over off-road capability or who simply want the prestige of owning a Mercedes-Benz at a more accessible price.
Expanding the GLE Lineup
In addition to the new RWD variant, Mercedes-Benz is making minor updates to the GLE lineup for 2025. This includes refreshed exterior styling with updated front and rear bumpers, new wheel designs, and additional paint color options. Inside, the automaker has improved connectivity features, such as wireless Apple CarPlay and Android Auto, and upgraded the available driver-assistance systems.
The Verdict: Affordable Luxury for the Win
The introduction of the rear-wheel-drive GLE350 for 2025 underscores Mercedes-Benz’s commitment to meeting the needs of a diverse customer base. By offering a more affordable yet luxurious option, the brand is poised to capture the attention of buyers who might have previously been priced out of the premium SUV market.
With its balance of performance, comfort, and technology at a reduced price, the GLE350 RWD is set to become an attractive option for anyone seeking the prestige of the three-pointed star without stretching their budget.