It was close to the launch of the OnePlus 8T a year ago when we heard bits of gossip that Carl Pei was going to leave the organization. Before long, the co-founder declared that he was to be sure proceeding onward to begin his own hardware venture and recently uncovered that it would be called ‘Nothing.’
During the declaration, there was no data shared with respect to what sort of hardware the new “London based consumer technology company” would make. Nonetheless, the organization’s official website listed big-names, for example, iPod designer Tony Fadell, Reddit CEO Steve Huffman, and Twitch co-founder Kevin Lin, as primary investors.
There have been vague rumors that the organization will focus on audio tech, in any case, another report has affirmed that wireless earphones will be one of numerous products being developed.
Pei recently affirmed to Bloomberg that his new organization is dealing with a couple of wireless earphones close by a variety of other smart and associated buyer electronics. In the wake of presenting the earphones this summer, ‘Nothing’ plans to launch more products later in the year.
He additionally said that the venture capital arm of Alphabet Inc. led the most recent funding round and totally financed it. As per a tweet posted by the organization, Nothing has managed to raise $15 million, all thanks to GV, previously known as Google Ventures.
Tom Hulme, General Partner at GV, said in a statement, “Pei’s vision for smart devices is compelling. We have high confidence that with Carl’s global mindset, the Nothing team will have a meaningful impact on the market for consumer technology.”
‘Nothing’ still can’t seem to affirm a launch date for its first product launch however thinking about the ‘summer’ timetable, it could occur around June. It is fascinating to check whether the organization can deliver and live up to its mission to “remove the barriers between people and technology to create a seamless digital future.”
Currently, the wireless earphones market is popular, particularly in the event that you consider the developing numbers around the world. Aside from big names like Apple, Samsung, and Xiaomi, Nothing will have strong competition from popular personal audio brands including Sony, Sennheiser, JBL, and Bose.